Media Mock
Section B: Institutions & Audiences
British film productions such as Pinewood Studios which opened their doors in 1936 Pinewood Studios was made to compete with Hollywood. This British film studio brought forth many memorable films such as ‘James Bond’ which are still being created today at the same studio. While such Hollywood films such as ‘Sherlock Holmes a Game of Shadows’ which has the support from large Hollywood producer Warner Brothers. Warner Brother’s studios was founded in 1918 and have produced such films as ‘Ocean’s Eleven’,’ Sherlock Holmes’ and ‘Harry Potter’.
Patterns of production is crucial in the film industry production is the start producers think of an idea for a film this also includes the construction of a script and ways to fund the film, with American films e.g. ‘Sherlock Holmes’ the produces need to decide the best time to release the film this is broken down to holidays to which the public have more time off.
Distribution focuses on the first moving image to which the public will see the distributor must use different forms of advertisement e.g. poster, trailers, billboards, radio, cinema or bus stops there will cover public areas which will heighten the attention of the public. The trailer is the strongest part as it is the first moving image to the public, there is a use of four types of trailers; a teaser trailer around a minute and a half it’s a short sample of an upcoming film would included the name of a recognisable actor/actress so the audience can be persuaded more to watch it. The main trailer uses more scenes of the key parts of a film there is a longer duration roughly around two-three minutes these would be shown in cinemas and be placed online. Short main trailer similar to the main trailer but there is a short duration usually for previews on television. Films in a foreign language films with subtitles are used as the distributor doesn’t want the audience to be put off. To create awareness of a certain film research is done by a group of participants around the age group of the target audience would be shown part of the film so the distributors would get feedback also this will allow the first word to be spread to the public this would add to the news of the film. In opening night the next three days are tracked to see where the film stands in comparison to other films on the market.
Exhibition a survey showed that 2007 had the highest cinema figures in 40 years. This can be due to the location of the cinema and the service provided, a negative service can make the customer refuse to return to that cinema. Also most cinemas have adapted their facilities due to the rise of new technology such as 3D.
However piracy is a large problem in the film industry. Around 77.75 million pirate DVDs are sold this takes money away from independent films however only slightly affects largely budgeted films.
‘Sherlock Holmes’ had a large budget some of that money was put towards posters and trailers which were effective in tempting the public. The many forms of media used to gain the publics interest the English character is mainly advertised at bus stops and on buses this adds to the films location and peaks the audiences interest as it is set in their location so the scenes are recognisable. This brings a positive effect on the distribution of the film however some methods of advertisement may be unnoticed such as advertising in newspapers, there is a significant increase to the public using internet rather than newspapers on the other hand it allows the producer to cover a large number of the population.
Independent films such as ‘The King’s Speech’ are also successful in the film industry with a lower budget compared to ‘Sherlock Holmes a Game of Shadows’. ‘The Kings Speech’ won several awards this shows the strong point of independent films.
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